Read this now. You’ll thank yourself later. You know that awkward moment during contract signings? Everyone’s seated. Pens are out. The other party is making small talk. And you’re flipping through a thick contract… pretending to read… while actually skimming. Because let’s be honest: No one truly reads a contract properly when the other party is staring at you. We all tell ourselves: “I reviewed this already. This should be fine. Wala naman changes di ba?” Last night, I lear

The two most commonly used—and most dangerous—words in any negotiation are: back out. In real estate, deal sizes are massive. That alone amplifies emotions. Add timelines, family pressure, cash constraints, pride, and fear—and you’re no longer negotiating numbers. You’re negotiating egos. At that level, even the smallest friction can ignite conflict. Something as trivial as asking for 2 gov't-issued IDs—because the one submitted is a laminated senior citizen card—can suddenly

Here’s an interesting (and slightly scary) use of AI. The problem: A client needs to lease a ground-floor commercial space in a high foot-traffic area—ideal for a café. The usual playbook: 1. Check your office inventory 2. Post the requirement on social media 3. Drop it in broker group chats 4. Drive around the city looking for FOR LEASE signs This works. But it’s slow, manual, and heavily dependent on luck and timing. Then the thought hit me. Why does a human need to do the

2026 Events and Deadlines for Real Estate Brokers Sharing an updated checklist of key events and compliance deadlines real estate brokers should keep in mind for 2026. 1. PRC License Renewal Relevant for brokers whose licenses expire in 2026 (depends on your renewal cycle/birth month). Reminder: settle CPD units early to avoid last-minute stress. 2. BIR Sworn Statement (Non-VAT Brokers) Due: January 7, 2026 Applicable to non-VAT registered real estate brokers to continue avai

Here's how to take better property photos using your phone. 1. Light everything up. Turn on all the lights — even if the room already has great natural light. A well-lit space looks bigger, warmer, and more inviting. 2. Clean your lens. A single fingerprint can make your photos look hazy or dull. Wipe the lens gently before every shot. 3. Use the ultra-wide lens (if your phone has one). It captures more of the room and gives a better sense of space. This is your secret weapon

Intern: Sir, for us RE Management students, what would you suggest — join a developer or a brokerage firm? JPRE: Let’s weigh the pros and cons. 🏢 Working with a RE Developer Pros + Built-in clients. You’ll get warm leads and walk-ins — perfect if you don’t yet have a network. + Structured training. Developers provide formal sales programs and clear systems. + Early access. You’ll know about new launches before the rest of the market — a real first-mover advantage. + Allowanc

If you’re the type who religiously sends out marketing collaterals—brochures, walkthroughs, sample computations—this is for you. A few...

BROKER: Juan, help! We're just about to close a deal, and my buyer doesn’t want to turn over the title after the signing. How can we even...

JPRE Offer Letter Template v2

A broker was about to close what seemed like a smooth, straightforward condo sale. He dealt directly with both the seller and the buyer,...