ULTRA LUXURY CONDO SCENE

It seems developers are doubling down on the ultra-luxury condo game, betting big on the country’s wealthiest sliver of the market. From iconic towers reshaping the skyline to hush-hush launches stirring up anticipation, here’s a quick snapshot of what’s out there—and what’s coming.

EXISTING & ONGOING ULTRA-LUXURY PROJECTS

MAKATI

Park Central Towers – Paseo de Roxas (Ayala Land Premier)

Two Roxas Triangle – Cruzada St. (Ayala Land Premier x HK Land)

Park Villas – Makati Avenue (Ayala Land Premier)

Laurean – Dela Rosa St. (?) (Ayala Land Premier) (a bit of a mystery—watch this space)

The Estate Makati – Ayala Avenue (Federal Land x SMDC, designed by Foster + Partners)

Discovery Primea – Ayala Avenue (JTKC Land)

Edades West – Rockwell Center (Rockwell Land)

Edades Suites – Rockwell Center (Rockwell Land)

Balmori Suites – Rockwell Center (Rockwell Land)

TAGUIG / BGC

Horizon Homes – BGC (Shang Properties)

Shang Aurelia – BGC (Shang Properties)

East Gallery Place – BGC (Ayala Land Premier)

The Suites – BGC (Ayala Land Premier)

PASIG

Velaris - C5 (RHK Land)

UPCOMING & RUMORED ULTRA-LUXURY PROJECTS

SMDC/*** – Estrella St., Makati

Robinsons Land – near Lawton Avenue, Taguig

Megaworld – Unnamed ultra-luxury project (after reportedly pirating talent from Rockwell and Shang)

If money were no object…which project would you call home? Would you pick the privacy and timeless elegance of Edades Suites in Rockwell Center? The iconic address and cutting-edge architecture of The Estate? Or perhaps the vibrant, New York-vibe of BGC’s Shang Aurelia?

The ultra-luxury market might look like a playground for the ultra-wealthy, but let’s not forget—this space can get crowded fast. There’s only a tiny fraction of buyers who can genuinely play at this level. And as more projects enter the pipeline, competition will only get fiercer. It would be interesting to see how Developers try to stand out beyond the marble-clad lobbies and iconic addresses.