Social Media Marketing

Once upon a time, a broker thought advertising on social media was a good idea. So she did.

During the first few days of the ad, she got numerous inquiries–which was good. Then she got a call from a prospective buyer.

The buyer asked all kinds of questions like how's the area, how old the building was, what kind of amenities it has, etc. Then the questions became more difficult to answer. He threw questions like: how high is the ceiling?

The broker did her best to answer all of the client's questions. Then the client asked...

Client: How big is the bathroom?

Broker: Ummm...I'll have to get back to you on that, sir. I'll try to ask for...

Client: Can I f*ck you in the bathroom?

End of story.

These are some of the pitfalls of social media advertising. Yes, brokers can cast a wider net, but this also means catching bad leads–in this case, perverted leads.