PH PROPERTY PLATFORMS

Over the past decade, the PH RE portal space has undergone a silent but strategic reshuffling—one merger at a time. Behind the scenes, once-rival platforms have quietly joined forces.

Let’s break it down:

OLX–Property24–Carousell

2016: Remember Sulit.com.ph? It was rebranded as OLX, and then merged with Property24 to bring classifieds and real estate under one digital roof.

2022:The Singaporean classifieds giant, Carousell, acquired the combined OLX-P24 entity and integrated it into a broader marketplace.

The Lamudi–Dot Property Axis

2015: Lamudi, backed by Rocket Internet, gobbled up MyProperty.ph, eliminating an early local rival.

2025: In a move that flew under most people's radars, Lamudi merged with Dot Property, a regional powerhouse with strong SEO and developer ties across Southeast Asia. This merger instantly expanded DotProperty's reach and influence, consolidating two major listing channels under one backend.

The ZipMatch–Hoppler Consolidation

2020: Hoppler, a hybrid brokerage-tech company, acquired ZipMatch, a once-promising content-driven portal that had fallen quietly behind the scenes.

But Don’t Forget the Giant in the Room: Facebook

While formal listing portals were merging and rebranding, Meta (Facebook) was quietly becoming one of the biggest threats to the traditional property platform model—without ever needing to call itself a real estate portal.

Through Facebook Marketplace and thousands of hyperactive property-focused Facebook Groups, brokers and sellers found a free and direct channel to reach homebuyers. It's raw, unfiltered, and often chaotic.

Many brokers have shifted significant portions of their ad budgets from traditional portals to Facebook, citing lower cost-per-lead and better engagement.

The Takeaway?

The landscape is consolidating—and evolving. We’ve gone from newspaper classified ads, to a bustling marketplace of startups, and to a handful of heavyweight platforms backed by global tech firms. At the same time, Meta lurks as a decentralized, community-powered disruptor.

The game is still on.