THIS IS MY LAST PRICE

Question: If your client — the property owner — tells you, “Juan, this is my absolute last price. Nothing lower.”

Should you still transmit offers below that number?

Last Thursday, I was one of the panelists in our office coaching session. A fellow panelist shared a story about an owner who eventually agreed to close at a price lower than what she had previously declared as her “final” price.

That caught my attention.

Because in practice, we’ve all heard it before:

“This is my rock-bottom.”

“This is non-negotiable.”

“Anything lower, don’t even bring it to me.”

Yet buyers don’t stop.

Some will still submit offers below the declared last price — even after being told that similar offers were already rejected.

So the question becomes: Do you filter those offers out? Or do you still transmit them?

Me, personally: I still transmit them — but carefully.

When I do, I make it clear to the owner:

“Ma’am, I understand this is below your last price. I’ve reminded the buyer several times that your firm price is XXX and that prior offers below this were rejected. I’m simply fulfilling my duty to relay the offer.”

Two important points here:

A broker’s role is to transmit offers — not suppress them. Unless the client gives explicit written authority to refuse all offers below X without exception, you are generally obligated to present them.

“Last price” is often a position taken at a specific moment in time. Circumstances change — urgency, market conditions, competing properties, financing realities. In the case of my co-panelist, the owner changed her mind after finding out similar listings popped up in the market (originally she thought her property was rare).

Now, this does not mean you undermine your client’s pricing.

It means you protect their agency.

Sometimes the answer will still be “No.”

But sometimes, timing shifts perspective.

Lesson: Our job is to ensure our client makes informed decisions — with full visibility.

You are not disloyal for transmitting a low offer.

In real estate, transparency builds trust. And trust is worth far more than protecting someone’s ego over a number.