HOW MUCH TO SELL?

Client: I need to sell my condo within the month. What price should I list it at?

Juan: Got it. Where's the unit located? Size? Does it come with parking?

Client: It's in Makati. 30 square meters. No parking.

Juan: Then you’ll need to price it at Php3.4 million.

Client: What? That’s way too low. I bought it for more than that! And even the zonal value is higher!

Juan: I get where you're coming from. But here's the reality—most property investors aim for at least a 7% gross rental yield. That’s their benchmark. They calculate backward from what they know they can rent it out for immediately—not what it could rent for in a perfect world.

Let’s say the unit can easily be leased for Php20,000 a month—a very competitive rate for Makati. Multiply that by 12 months, and you get Php240,000 in annual income. Divide that by the target yield of 7%, and you land at Php3.4 million. That’s the number that makes sense to serious buyers who can act fast.

Since you're on a tight timeline, you need to create a deal so good it’s hard to ignore.

Client: …Alright, let’s go with it.

[Ending:]

Within 24 hours, a written offer is on the table.