BATTLE OF THE PLATFORMS

Want more proof the market’s is still continuing to soften? Here’s our inquiry breakdown from January to September 2025.

Meta Ads

-🔥 Strongest performer with 274 total leads

-Avg: ~30 leads/month

-The clear driver of inquiries

Lamudi

-120 total leads

-Avg: ~13 leads/month

-Held steady early on, but sliding in recent months — likely fallout from the Dot Property merger affecting visibility and traffic

Carousell

-85 total leads

-Avg: ~9 leads/month

-Started decent (16 in Jan) but steadily falling off

Facebook Marketplace

-46 total leads

-Avg: ~5 leads/month

-Spiky results (14 in Mar) but otherwise weak

Takeaways

-Meta Ads is the workhorse, driving over half of all leads

-Lamudi is losing steam post-merger

-Carousell + FB Marketplace: extra reach but weak ROI compared to Meta + Lamudi

-Seasonality: Q1 was strongest (Jan–Mar), Q3 weakest (Jul–Sep) — likely a mix of market cycle + ad spend

Note: Carousell visibility seems broken. A search like “Rockwell for Sale” doesn’t even land on page one anymore. That alone makes me question how much budget is worth allocating here.